
It’s baaaack! Starbucks Rewards customers have a chance to win the wildly popular Bearista Cold Cup, along with other prizes, by playing the coffee chain’s annual holiday game, Starbucks for Life.
The little glass bear donning a green Starbucks beanie and striped straw sparked shortages, fights and long lines. The cup, priced at $29.95, was listed for resale at prices as high as $500, and Walmart even released its own copycat version.
On Sunday, Dec. 7, Starbucks posted an Instagram video that shows a line of four Starbucks signature cups being removed one at a time to reveal the Bearista cup. “Your chance is in the Starbucks app. Tomorrow, 12/8,” the company wrote in the caption.
The Starbucks for Life Merrython was set to launch on Dec. 8 at 4 a.m. PT, but comments on the earlier Instagram video teasing the return of the cup indicated that many customers were struggling to find the game within the app or were unable to log in through the website.
“There’s nothing on the app + I keep getting an error signing in???” one Instagram user commented on Monday. The Starbucks social media account responded, requesting more information.
Another user wrote, “It keeps saying my password is not right I requested reset password like 5 times.”
Starbucks clarified to users in the Instagram comments on Monday that its Rewards members could play the Starbucks for Life game at www.starbucksforlife.com in the U.S. or www.starbucksforlife.ca for those in Canada. If you’re not a member yet, you can download the Starbucks app and create an account or join at Starbucks.com/rewards.
The Starbucks for Life contest runs through Jan. 4 at 11:59 p.m. PT.
More than 600 Bearista cups will be up for grabs as a prize every day through the instant win game, with a limit of one cup per person, according to Starbucks.
The grand prize is “Starbucks for Life,” in which four lucky winners will receive a daily credit for one free food or beverage item for 30 years.
Another prize includes “Starbucks for a Year,” which gives 50 winners a credit every day for 365 days for one food or beverage item. Other prizes include bonus stars that Starbucks Rewards members can redeem for free items, free bakery or drink items, cake pops and digital gift cards.
Players can receive one prize play and one sweepstakes entry per week, and a maximum of two prize plays per day, with opportunities to earn additional plays.
LATEST POSTS
- 1
Extraordinary Picks for Home Apparatuses: Making Life Simpler - 2
I served on the expert committee that advised the government on new dietary guidelines – most of our recommendations were ignored - 3
Eli Lilly weight-loss drug appears to suppress binge-eating signal, small study finds - 4
Insight: Pills, TikTok, weight-loss apps and the consumer-driven future of GLP-1s - 5
Doctors say changes to US vaccine recommendations are confusing parents and could harm kids
German Cabinet advances bill to cut greenhouse emissions from fuels
6 Exceptionally Appraised Summer Travel Objections
Farewell, comet 3I/ATLAS! Interstellar visitor heads for the outer solar system after its closest approach to Earth
PFAS in pregnant women’s drinking water puts their babies at higher risk, study finds
Washington resident is infected with a different type of bird flu
Steven Spielberg's 'Disclosure Day' trailer drops: What we know about the alien movie
The most effective method to Pick the Ideal Lab Precious stone Wedding band
Mossad unveils network of Hamas terror infrastructure across Europe
RFK Jr. releases new dietary guidelines with emphasis on protein, full-fat dairy













